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Posted on: April 23, 2020

City of Angleton Branding

Branding

This invitation requests qualified artists to submit a proposed City brand described below under Branding Requirements. Information shall be prepared and submitted in accordance with the requirements described in this Request for Proposals (RFP). This call for proposals is for community involvement and artists will not be compensated for artwork submitted or selected. Selected submission will be recognized at a City Council Meeting.  Once designs are compiled, they will be reviewed by City Council for input and direction. After final designs have been established, a public survey will be developed for public input.  The City of Angleton will accept responses to the RFP until 5:00 pm on Friday, June 12, 2020, at the following address:

City of Angleton

Angleton Recreation Center

Attn: Keep Angleton Beautiful 

City Branding

1601 N Valderas

Angleton, TX 77515

If you have any questions regarding the Request for Proposals contact:

Mrs. Megan Mainer

Parks and Recreation Director

979-849-4364 ext.4101

mmainer@angleton.tx.us 

Background

A few years ago, the City recognized the need for City Council and the senior staff team to engage in a deliberate, thoughtful, and strategic approach to City planning and priority‐setting. Accordingly, in 2018, the Azimuth Group, Inc. (AGI) was retained by the City to support the planning, facilitation, and documentation of an intensive strategic planning workshop. From various collaborative brainstorming exercises, a total of nine common, strategic themes, or goals, emerged as the most important for the City of Angleton’s future. One of those strategic themes was to Enhance the Local Economy. Strategic objectives, or tasks, that were identified under this strategic theme included: defining and marketing a compelling Angleton brand, attracting new commercial development, and supporting quality residential growth.

A brand is more than a logo. A brand is made up of specific text, color, logo, and sometimes even materials. Effective brands tell visitors and residents a story about why an entity exists, distinguishes itself from other companies, and it can also aid in establishing company values, mission, and vision.

For the past several years, the Keep Angleton Beautiful board has saved funds annually to afford the City an opportunity to rebrand. The fiscal year 2019-2020, a City branding project, was approved in the budget. As a result, the staff published a request for qualifications, received multiple submissions, and ultimately selected Clark Condon, a Houston based landscape architectural firm, to design a new City Brand and develop a Gateway Master Plan. The City and Keep Angleton Beautiful realized the City of Angleton is in a unique position. We have a quaint, friendly spirited community that is on the brink of significant growth; we are at a crossroads of sorts.

Clark Condon developed six distinctive designs that were considered in public meetings that were held in July, December, and February. Three designs, specifically, honed in on words mentioned from residents including: forward motion, modern thinking, dynamic, aspirational, a nod to the past, positioned for the future, new life, and a nurturing community.

On February 4, 2020, Clark Condon representatives and City of Angleton staff held a Town Hall meeting. Public input was given on three final designs. Based on public input, Option Three was eliminated from consideration. On March 9, 2020, staff welcomed residents to attend a Keep Angleton Beautiful board meeting to provide input regarding two final designs.

On April 17, 2020, the staff published a survey on Facebook, sent a direct email to various City Boards and Commissions, and posted the survey link on the city website of the two final designs for public input. A total of 1678 individuals took the survey. There were, also, a total of 179 individual initial comments posted on Facebook, not including replies, as of May 4 at 1 pm. Out of 179 individual initial comments, 133 individuals wanted purple in the color palette, 42 individuals wanted different branding options developed, 36 made comments that were not applicable or were not measurable, and one liked the brand options.

On May 12, 2020, staff presented the branding survey results along with Facebook comments for direction. City Council directed staff to develop an RFP to open City Branding to public artists. The criteria specified was that it must include the name Angleton, a heart, purple in the color palette, “Heart of Brazoria County” as well as meet all branding requirements.

Eligibility

The specific goals of the project include the following:

  • Local and surrounding, artists are encouraged to apply.
  • This opportunity is limited to Angleton-area and regional artists (living/working within a 70-mile radius of Angleton, Texas).
  • Artists who apply in teams will have the opportunity to work collaboratively on their design. All artists contributing to a team project will receive equal recognition for their artistic input.
  • Staff members, board members, advisory board members, City Council members, and family members of the City of Angleton are eligible to apply.

Duration

The Request for Proposals will be posted for thirty (30) days.

Scope of Work

The scope of work will be finalized once an artist is selected. The proposed Scope of Services is not intended to be a detailed scope of work that will be required as part of the final agreement but is intended to provide general information to firms wishing to submit proposals. To ensure functionality with respect to size, scalability, adaptability to various formats, materials, etc., the selected may be revised to fit the City’s needs.

  • Resume and/or Biography/Artist Statement: A current résumé that outlines your professional accomplishments as an artist. If applying as a team, please submit a resume for each artist, with the lead artist’s resume first. If you select to submit a biography/artist statement, please do not exceed a 500-word maximum.
  • Letter of Intent: Include a description of how the artist or artist team meets the criteria listed in the RFP. Please do not exceed a 500-word maximum.
  • Design for City Brand: Must include the following design requirements within the RFP.
    The name Angleton
    A heart within the logo
    Purple in the color palette
    “The Heart of Brazoria County” as the tagline
    File format: Adobe Illustrator, or compatible vector format

    Fonts and colors within the palette must be specified. Incomplete or ineligible applications will not be considered. Please do not submit hard copies.

    Submission Guidelines & Design Considerations
    • The art must be a new original piece of work.
    • The art may be representational or abstract, but may not contain advertising, religious art, sexual content, negative imagery, or convey political partisanship.
    • Submitted designs must illustrate an original graphic design.
    • All submissions must be provided digitally.
    • Artists may submit up to (3) designs for consideration.

Additional Information
Completed artwork will become a part of the City of Angleton’s Public Art collection and will be owned by the City. Selected artists will sign a licensing agreement and participation waiver with the City of Angleton.

Preliminary Project Schedule
The following tentative schedule is anticipated for selection.

Task

Start

RFP Issue Date

May 14, 2020

Proposal Submittal Deadline

June 12, 2020

City Council Review

June 23, 2020

Design Survey Posted

June 26, 2020

Design survey Closed

July 3, 2020

City Council Recommendation & Approval

July 14, 2020

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